Out of 2,000 UK drivers, only 14% described tyres as the most crucial safety feature on their cars in a recent survey conducted by Bridgestone. 24% of motorists deemed airbags to be more important than the only contact points between a vehicle and the road, despite tyres being directly responsible for 491 casualties and 12 deaths in 2021.
Only 42% of motorists knew the legal tread limit of 1.6mm, and a staggering 54% didn’t believe that driving on illegal tyres is an extremely dangerous act. Bridgestone believe this lack of awareness on the importance of tyres is putting lives at risk. The tyre manufacturer is reminding motorists that any safety feature on a vehicle is only as good as the quality of the tyre beneath it.
Andrea Manenti, Bridgestone’s North Region Vice President, said; “the survey indicated there seems to be a lack of understanding of the critical role that tyres play on a car, and we at Bridgestone are determined to bring this to the forefront of minds. For example, the research also revealed that only 46% of motorists would call out a friend if they knew they were driving on illegal tyres, when the very act of doing this could be the difference between life and death.”
“Tyre awareness remains a huge issue in regard to road safety, but not an insurmountable one and we’ll be doing all we can to keep the issue of tyre safety at the forefront of motorists’ minds”. Read the full article here.
Air-Seal Products tyre sealant is often employed as an effective tyre management strategy for on-road fleets to help maintain optimum tyre pressure and prolong tyre life. Though it does not remove the need to check tyre pressure and tread depth, use of our tyre sealant range will reduce tyre replacement costs and remove unnecessary downtime. See more on fleet savings here.